Personal care
Global beauty and personal care products market to register a CAGR of 4.35% during the forecast period, 2020 – 2025. – The improving quality of life, the positive effects of beauty and personal care on self-esteem and social interaction, and the gradual consumer shift toward premium and luxury cosmetic brands are a few factors that are likely to propel the market growth during the forecast period.
During the last 12 months, we have seen a shift in consumers’ beauty and grooming priorities, from color cosmetics and fragrances to skincare. Now on the anniversary of the first pandemic lockdown, consumers focus back on social media – beauty and personal care brands, so they need to reconsider their marketing efforts. -Meaningful and Thoughtful.
Implementing more sustainable practices is on the mind of every beauty company trying to survive and grow in the times to come.
The beauty industry also needs brands to communicate with integrity when it comes to terms like ‘organic.’
Consumers’ increased time on their phones has boosted consumer exposure to beauty/grooming content on social media, which has buoyed demand in certain beauty and personal care categories, such as skincare.
Sectors that promote wellbeing and self-care have already performed better since the start of the pandemic than color cosmetics and fragrances, which saw a decline in priority due to ongoing lockdowns and social distancing measures. This demand strengthens by a heightened emphasis on skincare on social media as beauty brands, retailers and influencers alike turned their attention to the category.
Personal Care Products & Services Trends:
- Meaningful Approach of Beauty.
- Local Focus Supporting Local Brands
- Digital Acceleration Blurring the Lines Between Physical Retail with Digital
- Personal Care Products Deep Segmentation and Premiumisation
- High Demand for Essential Skin Care Products
At CA4YOU, we are ready to help and support any of your Personal Care Products and Services marketing and branding challenges and needs.
Contact or give us a call, and let discuss your next move!