eTail

The new eTail or Direct-to-Consumer (D2C) strategy is fast becoming a popular route for manufacturers and CPG (Consumer Packaged Goods) brands to enter the market directly — instead of through a middle-man entity. Going D2C eliminates the barrier between the producer and the consumer, giving the producer greater control over its brand, reputation, marketing, and sales tactics. Plus, it helps the producer directly engage, and therefore learn from, their customers.

Today’s unprecedented business environment has quickly rendered traditional sales channels obsolete.

Across the US, manufacturers large and small are now forced to pivot from these tried-and-true models to more direct, agile, and engaging alternatives.

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New generations, including Millennials and Gen Z, do not shop the way previous generations do. Online shopping, direct purchasing, and the need for experience excellence are all behaviors and traits that are markedly unique from the prior generations. They want to extend the benefits of direct commerce that they enjoy in their personal lives to their professional experiences.

On the other hand, manufacturers have seen a large-scale retail shift since 2012 and need to diversify how they sell into the market. There is a conscious move to hedge traditional reliance on retail intermediaries and realize the enhanced margin and intimacy of selling directly to customers. Essentially, this new and trendy D2C business model hybrid model enables retailers to maintain their share of the traditional market while fortifying their business with diverse revenue streams and customer engagement initiatives.

eTail and D2C Products & Services Trends:

• More retailers enter the Direct-to-Consumer arena need to tell their brand’s story and how they are different
• Digitally native brands are learning the value in physical retail and at-home experiences (offline component), also driven and embraced by user-generated content
• D2C brands must extend their category reach, bringing consumers to channels they can control.
• Brands will continue to challenge their marketing and branding strategies for profitability, understanding the mandatory need of building community.

At CA4YOU, we are ready to help and support any of your eTail and Direct to Consumer Products and Services marketing and branding challenges and needs.

Contact or give us a call, and let discuss your next strategy!